118118 is a British provider of directory assistance facilities, assisting people to unearth telephone numbers in addition to more practical information.

118118 have The Number UK Ltd’ to provide directory assistance information - the firm is a subsidiary of States based Firm InfoNXX - the greatest independent directory assistance supplier on Earth.

Directory enquiries was, in the past, invoked through ringing 192 (United Kingdom), however, the market was deregulated in 2002 and in August ‘03 192 was discontinued.

As well as supplying a directory enquiry system, 118118 also provide a system whereby you may ask 118118’s staff about something, for example, ‘Where is the highest construction in Norway’ and 118 118 will then provide the answer, over telephone, or, if you want, over a text message (terribly convenient when you’re at quizzes!)

118118 run various extraordinary ad campaigns over the past few year, making 2 guys who have pendulous moustaches, renowned for promoting 118118’s resource. The blokes who have have appeared in various silly roles, such as an imitation of ‘The A-team’. 118 are, now, an extremely familiar section of the 118 118 brand throughout Great Britain, and are readily recognizable.