Mr SEO’s suggestions for getting out of the sandbox faster.

What is the Google sandbox? Some people may disagree that there
is such a thing, but the Google sandbox does exist.. Here I will
talk about what the Google sandbox is and ways to help avoid it,
or, at the very least, shorten your time in it. What is the
Google Sand box? The Google sandbox is a filter that appeared
around March 2004. Your site may be indexed within a few weeks
of submission, however, it may not rank for any keyterms for
several months. This period of purgatory, if you will, is
un-affectionately referred to as “the sandbox”. The reason for
the delay is that Google is doing it’s best to make sure your
site is not using any methods that they feel would constitute
spamming. They want to be sure that your site is of a quality
nature and useful for some purpose. Google may also use this
time to see what you are doing in relation to your site. Are you
adding content? What kind of content is it? Are you building
backlinks? Are they one way or reciprocal? Who is linking to you
and are they related to what your site is about? Let’s take a
new build as an example. We register the domain then build the
site and submit it to search engines and wait for it to be
indexed. But…what if we wanted to speed the process up? How
could we go about doing so?

We know that Google loves domains that have been around a while.
Unfortunately, we just built our site from scratch, so
everything is new. Here’s the best way to cut down the time
frame for getting indexed:

While our site is being built, we create and place 3- 6 pages of
real content on the site. When I mean real, I mean readable
content related to our site. No one will be visiting our site
but we want the search engines to start indexing it site as soon
as possible. For that to happen, we will need some content. We
want to show the search engines that our site is about quality
from the start. The design of the site should be a secondary
concern and can always be tweaked later on. Google wants to know
about what you have to offer them in terms of content, so let’s
show them. While our site is waiting to be spidered, there are
additional steps we can take. We can start working on backlinks.
Link exchanges are alright in my book, but no substitute for
links created through quality content. There are many reasons
why articles about topics related to our business should be
written and submitted, the least of which are the quality one
way links they will create. Let’s say we write a few generalized
articles about the types of products or services we will be
selling on the site. Now we are one step ahead of the game. We
have created articles that will help build backlinks and
advertised our site as well. Another thing we can do is to plan
our submission to Google right after a Page Rank update.
Planning a time frame for our site’s indexing is important.
Updates happen roughly every 3 months. We need to plan our site
launch and indexing for the time immediately after an update. If
we launch in the middle or towards the end of an update, we’ll
miss out on any links we have worked on. It will be at least
another 3 months before we can earn some PR, so we need to plan
our site launch time wisely. Another thing we can do is to allow
Google to find our site first. How do we go about doing this? If
we can find a site with a decent PR (let’s say 4), that doesn’t
have many links going out and get them to link to us once our
domain is registered, Google will get to our content pages as
fast as we can post them.

My business partner and I recently created the site
http://www.articleuniversity.com . The domain was purchased and
the site built in 2 weeks time. I linked from my blog to the new
site and made sure we had content in place as soon as I set it
up. After only a few weeks, it is ranking #50 for “free article
submissions” on Google. Granted, all my pages aren’t indexed and
I have a Page Rank of 0…but the point still stands. I have
been working on one way backlinks, so by the next update I
should have at least a PR 3 or 4. This will help boost my
rankings and by then all my pages should all be indexed and
start ranking for keyterms. The point is that it didn’t take
three months to get indexed. There is more that can be done than
to reduce the amount of time spent in the sandbox, but these
basic steps will certainly help to get your site indexed faster.