With the womens underwear market full of a hefty range of womens lingerie brands ranging from affordable and lower priced to designer and catwalk designer, the battle for the most market share is growing tougher and tougher.

The womens underwear market including suspenders and knickers is worth over 2 billion pounds within the United Kingdom. With such a big market the number of lingerie brands who are using celebrity endorsements have seen an uplift. The latest female celebs to put their face and bodies to female lingerie brands include Mel B from the original Girl Power group the Spice Girls, Katie Price and former girl band Louise Redknapp.

The Spice Girl signed a year long contract with underwear brand Ultimo for a vast half a million pounds. The stunning Mel B has been doing many abdominal workouts to show off her chiselled six pack in the press photographs for the new range of ultimo knickers. Mel B follows in other famous celebrity footsteps. Another famous pop singer that modeled for a lingerie company is the beautiful Louise RedKnapp, she modeled for Triumph. The increase in unit sales for the lingerie brands using female celebrities to endorse their knickers have worked.

A lingerie endorsement will work well when the lingerie company matches itself up with a well known person who has the same values and is a good match to the product and the brands target customers. Once you have your Autumn wardrobe sorted out, next up is to update your lingerie.