Some websites provides white labels to successful brands to enable them concentrate on services

The name comes from the image of a white label made on the package wherein the marketer can put its trade dress. The origin dates back to vinyl records. At that time, DJs used to take out the label from a known record, concealing the actual source of that record from other DJs. As a result of this, white label record surfaced.

Generic electronic products produced in bulk, like TVs and DVD players, generally use white label production. A number of companies keep a sub-brand for their products and these brands are particularly used by them. For example, you can sell a DVD player model-A from brand-A, which is also sold as model-B by brand-B.

Moreover, certain websites adopt white labels for facilitating a popular brand to provide a service, that too without investing in developing infrastructure and technology itself. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Moreover, some manufacturers produce inexpensive or low-cost generic brand labels but they put the name of product, like Cola.

Sometimes, large banks take the responsibility of running smaller banks’ credit-card operations. The bigger bank charges fee from the smaller one to issue and process the credit cards as white label cards. This, in turn, enables smaller banks to brand credit-cards as their own without any need to make any considerable infrastructure investment, which would otherwise lead to excessive overhead.