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Sat 16 Feb 2008
Make Your Ads Different
Your completed AdWords ads are going to run right along side everyone else’s. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you’ve done that, you need to figure out how to make yours stand out.
Don’t use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.
Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.
Run Several Different Ads at Once For Each Ad Group
AdWords allows you to run as many ads as you would like for each ” Ad Group” (keyword group). Take advantage of this feature. Don’t limit yourself to only one ad. Run two or three different ads for each Ad Group.
Experiment with different wording in titles, different text in the ads themselves and different “Destination URLs” to see which ads get the highest clickthrough percentages and which have the highest conversion rate.
Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the “different” ads are very similar.
Even a change to one word can increase your conversion percentages dramatically at times.
Consider Using Different “Destination URLs” for Your Ads
Your website’s main page may not be the page that best “converts” viewers into customers. If you’re trying to sell one specific product with an ad, don’t send people clicking on your ad to your website’s main page. Send them directly to the webpage for that product.
You might also consider designing specific “splash” pages for each Ad Group you run. Each of those splash pages can then use the terms you’re including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, they’ll be more likely to buy your product.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.
Wed 2 Jan 2008
Here are some simple and easy tips on how to market and drive traffic to your site.
1. Link Exchange - Exchange links with other relevant web sites. It’s a win-win situation! Link exchange can not only increase your traffic but help build up your page rank on search engines.
2. Free Classified Ads - Find places online to submit free classified ads. One excellent resource is Craigslist, a free online community which has expanded into many different cities. Look for other local free listings or directories in search engines.
3. Directory Listings - Find directories that specific cater to your business’ products or services. Getting yourself listed in these directories can be a great way for potential clients to find you through other listings.
4. Online Groups and Communities - Join an online group or community (see Yahoo Groups, Google Groups or MSN Groups. By joining these online communities, people will get to know you and you can add your signature (with a link to your website!) to every post you make. Answer questions, provide information, and get your name out there.
5. Start a Newsletter - By providing your clients with a newsletter, you can remind them that you’re still around. A newsletter is a great way to get out helpful and interesting information to your clients about your products and services. It’s a great way to keep in touch with new and future clients.
6. Pay Per Click Services - Consider using some Pay per click services such as Google Ads or Overture. This can help increase the exposure of your web site by adding it to the Sponsored Listings section and the first page of search engine results. Most keyword bids start as low as .10 per click and you can specifiy your budget and the amount you’re willing to spend each day to keep yourself on budget.
7. Ezine/Online Advertising - Buy ads in Ezines related to your products or services or Ezines who cater to your demographics. Similarly, consider advertising in relevant websites with banner ads. Search for ezine directories and find a revelant match for your business. Find out their prices and requirements. You will need to write a concise paragraph about your business or get a designer to create graphic ads for you.
Mary Desjean is a web designer and the owner of Desjean Design (http://www.desjeandesign.com), a web company which specializes in simple and affordable web site design.
Tue 25 Dec 2007
Making money from google adsense may seem a problem for many webmasters.
it is not just a simple case of building a website, then applying for google
adsense then sitting back waiting for the cash to roll in. If you are lucky enough to have
a domain name that 1000’s of people are typing into their browser
each day, then, yes, you can make money from adsense with little work. But as many of the searchable domain names are gone, making money from google adsense now becomes a bit of a challange. You need a
good website, this is true, but you will also need alot more.
1. Your website needs to be search engine optimized.
2. You need to build links with other websites to achieve good ranking.
If you can achieve this, then you are well on the way to making money.
There are alot of good programs on the internet for both the steps mentioned above.
My choice, and easiest to use, is software by Brad Callen, called SEO Elite. This will save you
alot of time and effort in promoting your website, and show you what you need to do to win in the
search engine war. There are many ways to improve your adsense earnings when the traffic
starts pouring in from the search engines. The best one and most effective, is to blend your google adds
into your webpage, so that they look and feel like part of your page, and not sticking out like a sore thumb.
I have heard stories of how one guy from example went from just over $10 a day, to over $500 a day
by making simple changes to the google code on his website pages, and best of all, you wont get into trouble
with google as its 100% legal to do. Ok, getting back to building up links or one way links to other websites
is easy enough to do. Beleive it or not, this article written by me that you are reading now,
has gave me a link back to my website and in turn this has helped my search engine ranking. Just imagine
how many websites this article is appearing on, and each of those websites giving me a link back to my
website, as if you look below you will see a link to my article website. There are many many ways to gain links to
your website, but the easiest is to write articles, and submit them to article directoreys. This one article
could be appearing on 1000 article websites or more over the next few months, gaining me more search
engine exposure and this means more money from google adsense. Theres more to learn from visiting my websites at
www.article-website.com and www.mesothelioma.com.cn, and for those of you wanting something free, you can get a free
adsense ebook from my site at www.mesothelioma.com.cn. The ebook is called AdSense SEO Made Easy,
and you will learn alot of good things to help you on your road to making money.
I sure do hope that this article has been of help to you, and if you would like your own article website
installed for you also, go along to www.article-website.com/myown.html. The website you will
get is exactly the same as www.article-website.com and i will also give you 25000 articles
in html format to get you started.
Thanks again
Louis Neill
Louis Neill, webmaster and web host. For hosting http://www.besthostingintheworld.com If you want to have your own article website, and also to have it installed,goto http://www.article-website.com/myown.html I also have another site recently added called http://www.mesothelioma.com.cn Hope to see you at some of my sites real soon.
Sun 18 Nov 2007
I’m sure many of you have your local warehouse club where you can by enormously large portions of consumer goods for a fraction of what you would pay at a local supermarket or retail store. The savings on some items can be tremendous. Many people don’t know that Overstock has very similar bargains all available with a few clicks. Not normally advertised on sales sites; you can buy products by the pair, dozen, even by the hundreds on some items. Some of the bulk purchases might not be worth it for a small family, but it can be a great way to stock up a business, or start a business selling items on eBay.
The Overstock Bulk Buys portion of the website shows you all the great products they have to offer. The items are categorized making your browsing experience very easy. The great part about the Bulk Buys section is that it does not just cater to one audience. Consumers and business owners can both find great deals on a variety of products.
Let’s take for example the normal consumer. Some items which will come in very handy for everyday use are laundry detergent, paper towels, and bedding & bath supplies. If families join together, they will find great value in buying the bulk packs of kitchen appliances, home decor, and even some furniture items.
Business can find great values in all categories:
Just one example on a great way to profit is buy purchasing a bulk-pack of winter gloves. The Overstock price on a bulk pack of 144 gloves is $72. If you take that bulk pack and split it up, selling each pair of gloves at $1.00 per pair will double your original investment!
Wanna save even more? Here’s some more tips on you can save more on your Overstock purchases:
Richard Iglar is a contributor and writer for AntiCost.com; an online shopping resource website that helps consumers save money while shopping online.
Thu 8 Nov 2007
Everyone now knows of someone who has made it big off the
internet. Well it can happen and it isn’t luck. Its a little
work and a whole lot of reward. There are people with home
businesses making millions and millions. Here’s how they do it.
1) You have to have a website. Websites are cheap and easy to
create. Just look up website and domain name on Google.
2) Pick a good domain name and product to sell. The better your
choice of domain name, the more you will sell. ie. usedcarparts
or similar will be easily remembered as
alguidiccispullityourself will not be. You need to have
something to sell to make money. There are a few individuals
that use advertising like adsense and bidvertiser to generate
revenue, but it takes a long time and basically you are better
off selling your own wares.
3) Trade links. There are several programs out there that will
allow you to do this. Make sure the links you trade with are
relevant to what you are offering and aren’t banned by Google
(page rank 0). For instance if you are selling cookbooks, a
casino link won’t do much for giving you quality traffic
(visitors). The main thing here is you want QUALITY over
QUANTITY. Quality, highly targeted traffic is wiorth so much
more as you will get higher sales conversions and more bang for
your buck or time invested.
4) Free traffic networks. There is only one name or website you
should remember - Traffic Swarm. This free traffic generator
delivers highly targeted traffic and will result in thousands of
sales. If you want to make enough money for this home business
to be your only income and basically retire - you need this. All
the big names and companies use this. It is easy to do and it
really delivers. The best thing is that it keeps growing. You
will get more and more traffic to the point where you might say
you have to either hire more help or slow it down - thats a
great thing as you can never make too much money! Join
Trafficswarm now - you will be glad you did - I guarantee it!
5) Content is king. Put fresh, interesting and highly relevant
content on your site(s). This is how blogs are making tons of
advertising dollars. The search engines crave tons of fresh
content and will reward you with higher seqarch placement and
more traffic if you do this. Write some articles or a page or
two about your item. Maybe a question and answer page. A
reference page with lots of positive recommendations from
customers. You get the idea.
This is all you need to get on the road to internet riches. Do
the above and you will be glad you did as your hits counter and
traffic will skyrocket.
Mon 29 Oct 2007
If you have a web site that’s not pulling in prospects and sales, I have a marketing secret to share with you. Your sales and profits will increase as soon as you apply it. Whether you’re marketing on the web, in print or in person, you are guaranteed to improve your web site marketing and make more sales.
Here it is; people buy from you when you give them what they want. Sounds obvious, but most people don’t apply this secret to their online and offline marketing.
Many people think that the quickest way to improve their web site marketing and increase sales is to convince or ’sell’ more prospects. Trying to convince people to buy your products and services is hard, not much fun and rarely works. In fact, this approach repels the majority of people who may actually want the products and services you provide.
Your prospects are like you; they want and need to buy services and products, but hardly anyone wants to ‘be sold’. When a prospect reads your brochure or visits your web site, they are thinking about their needs and desires. Once you focus your marketing on giving your prospects what they want, you’ll see a leap in responses and in sales.
Think about your products and services. Why do people want them? What’s the first and most important concern your prospects have? What are their secondary concerns? Can you help them solve each of these problems and get what they want?
Look at your ads, brochures, or website. Ask yourself the same questions prospects ask themselves when they view your web site marketing materials;
- What is in it for me?
- Does the first sentence give me a reason to keep reading?
- Does the photo make me believe this firm has what I want?
What is the most prominent element on the home page of your web site or the cover of your brochure? In most cases, it will be your company’s name. Does your company name describe your prospects’ biggest concern? Does it give them a reason to believe you have what they want?
Imagine you wanted to open a new bank account in your hometown. On Main Street you see two banks with large signs in the windows.
Bank A’s sign says – AMERICA’S FINEST SINCE 1950
Bank B’s sign says – HIGH YIELD SAVINGS, IMMEDIATE ONLINE ACCESS
Which one would you choose? Bank B grabs your attention by talking about the services and results that meet your needs.
They’ve made the sale.
There are dozens of reasons people buy. You may hire a business coach to help you make more money, a personal trainer to become a better golfer or tennis player. You may buy a new computer to increase your company’s productivity or a high definition TV to give yourself greater viewing enjoyment. Identify the reasons people buy your products and services and it’s like finding the key to sales.
What’s the biggest secret to attracting all the clients you want?
Stop trying to convince your prospects to buy and instead focus on giving them what they want. Once they see you as helping them, they’ll help you by buying your products and services.
2006 © In Mind Communications, LLC. All rights reserved
The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, ‘7 Steps to get more clients and grow your business’ at http://www.marketingforsuccess.com
Fri 12 Oct 2007
Kidsline, one of the most well-known brands of crib bedding, is widely available to consumers through many national chains, including Babies R Us, baby specialty stores, and internet retailers. Construction Zone crib bedding was introduced by Kidsline in late 2004. Consistent with Kidsline’s historical preference for crib bedding that communicates a strong theme, this is their entry into the niche of truck themed crib bedding. Assuming that you like this underlying theme, Construction Zone represents an excellent value at between $160 and $190 for a six-piece set. You may even be able to find it for less if you are willing to wait for the occasional sale.
Construction Zone is generally sold as a six-piece crib set, comprised of a quilt, bumper, fitted sheet, dust ruffle, diaper stacker, and valance. Each of these crib set pieces are also available separately, although very few retailers are likely to have the separate pieces in stock – you would need to have them special ordered with a 2-6 week lead time. The selection of coordinated accessories is truly extraordinary – musical mobile, pillows, wall border, drapes, lamp and shade, hamper, quilt clips (for displaying the quilt on the wall), growth chart, clothes pegs, drawer knobs, night light, switch plate covers, picture frames, basket liner, rugs, and wall hangings. Given the sheer number of accessories, it would be almost impossible for a store to carry all of them. You may need to visit one of the few websites that carry all of the accessories in stock. And take care that a $175 crib set does not evolve into a $500 nursery collection “monster” after buying all of the accessories.
Although I generally prefer a more subdued presentation of the underlying theme of a crib bedding collection, I must confess to being taken in by Construction Zone. The colors of the background fabrics of green and blue are quiet but interesting. In particular, the blue fabric, which in pictures appears to be a relatively uninteresting solid blue fabric, is really a finely woven gingham of blue and white with a light denim appearance. The wandering quilting pattern on the quilt adds a great deal of texture.
But it is the embroidery on all of the pieces that truly sets this crib set apart. Using well over two dozen different fabric and thread colors and textures, including various plaids, corduroys, and other textured fabrics, the construction equipment images are extraordinarily detailed and vibrant. This is a set that gets cuter and more interesting the closer you get to it – you can’t resist touching it to feel the wide variety of textures.
Given the extent of embroidery work and the very moderate price, I was impressed with the overall level of workmanship. While I noted some unevenness with the colors of some of the heavily tufted fabrics, giving the appearance of “coloring outside the lines” of the embroidery stitches, these instances are very minor and do not detract from the overall appearance.
Unfortunately for Canadian customers purchasing from a United States online retailer, Construction Zone crib bedding is manufactured in China. Customers in Canada would be required to pay import duties of as much as 18% of the stated prices.
Some interesting alternatives to consider for Construction Zone are: Precious Cargo by Lambs & Ivy, Under Construction by Cocalo, and Truck Truck by Brandee Danielle.
Robert Meier is President of Baby Supermall, an internet retailer of Baby Bedding Sets, including Construction Zone by Kidsline.
Sun 30 Sep 2007
Google Adsense has provided many webmasters and bloggers with a genuine opportunity to make money online. In a nutshell, it’s simply a matter of signing up for a Google Adsense account and then posting some code onto your website or blog which causes Google’s pay-per-click Adword ads to be displayed.
The ads are “contextual” - thanks to Google’s software they reflect the content on the page upon which they are displayed. So if your website is related to travel, the ads will also relate to travel. If you have a website which provides information on new car sales, the ads will be for car sales, and so on.
With very few exceptions (gambling, adult related content, etc.) Google will serve relevant ads for you regardless of your sites main subject area. There’s no need to spend time seeking out advertisers and, since the adverts are highly relevant to your main topic area, they should be of interest to your visitors, thereby increasing the number of people who click on them.
And that’s the good bit - whenever someone clicks on one of those ads, the advertiser pays Google a fee. Google then splits this fee with the webmaster hosting the ads. This, along with similar ads hosted on Google’s search pages, is how Google makes most of its money - it’s big business.
Google Adsense has become one of the best ways for small webmasters to earn online, and an entire industry seems to have grown up around it. It’s possible to choose from a huge range of e-books detailing how to maximise your Adsense income. Selection of ad types, colour schemes, positioning of ads, good topics and keywords etc. are usually discussed in depth.
It’s also possible to participate in online forums where the main topic of discussion is Google Adsense and the best ways to earn from it. Software is available for the (largely) automatic generation of special websites whose sole purpose is to earn from Adsense - so called “Adsense sites”.
As good as a lot of the available information is, many webmasters find themselves disappointed by their Adsense income for one simple reason - insufficient traffic to their sites. Of course, there are many independent references and resources available which deal with the subject of generating traffic to websites - but since many of the best traffic building strategies require time, effort and sometimes money this can put too great a strain on the patience and advertising budget of many online entrepreneurs.
In order to satisfy a growing number of webmasters aspirations to earn Adsense income, a number of relatively new services have sprung up, all of which are based upon a symbiotic relationship. Two of these are detailed below:
Blogging For Adsense Profit
This is pretty straightforward - you can now sign up to blogging networks which, in return for content provided by you, will split any Adsense profit 50 - 50. So, when your blog post is displayed, 50% of the time it will show Adsense ads associated with your account and 50% of the time it will display ads associated with the blog host’s Adsense account.
In fact, the 50 - 50 split is based on the number of displays. Due to the way Google Adsense revenue is allocated it’s difficult to arrange a 50 - 50 split of profits - but over time it should average out to something around 50% each.
Essentially, you provide the content and the blog host provides traffic to your blog. There does tend to be a sense of “community” with this type of arrangement and, once this is established a reasonable level of visitors to your blog posts should be achievable. If you’re a gregarious type of person who does well in a “community” environment then this may be a good option for you.
Two blog networks which provide this service are listed below. Note that these two sites also operate an affiliate scheme (though the links below are not affiliate links) so, in addition to earning from Adsense income associated with your own blog postings, you may be able to earn additional income from anyone else you introduce.
Article Writing For Adsense Profit
There are many benefits to writing and submitting articles to article banks. You get backlinks to your site which not only improves your search engine ranking but also results in traffic from direct clicks. You also have a great opportunity to establish yourself as an expert in your chosen field as your articles are syndicated and reused around the internet on websites, blogs and in ezines and newsletters.
As if all that wasn’t enough, there are now article banks which, similar to the blogging communities previously mentioned, will split Adsense revenue associated with your articles with you. Again, a 50 - 50 split seems to be common. The site below operates this system, at the moment there is no affiliate scheme.
As more and more people seek out Adsense income, the number of sites offering the type of revenue sharing detailed above will continue to grow. If you are the type of person who is better at producing content than driving traffic, or if this is your preferred method of operating, then sites like these could very well afford you the opportunity to get your slice of the pie.
Hamish Hayward
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Wed 26 Sep 2007
Web site traffic promotion on the cheap is labor intensive but quickly mastered if you know where to start. Free web site traffic doesn’t mean massive submission to search engines or traffic exchanges. Carving out a web site promotion strategy following basic guidelines will bring the targeted web site traffic you need to have a successful online business.
Keys to web site promotion
Search engine optimization (SEO)
The first step to online web site promotion is ensuring that your web site is optimized for search engine traffic. Every page of your website needs to be worked with strong targeted page titles, heading tags and original content rich with key words chosen to reach your niche market. If you are a self-directed learner then your best bet would be Jill Whalen’s Nitty Gritty of Writing for Search Engines. http://www.wahmconnections.com/nittygritty.htm
If you need more support and would prefer learning search engine optimization in a classroom format then I recommend Cricket Bailey’s SEO class found at GNC Web Creations. http://www.gnc-web-creations.com
Ezine (Online Newsletter) Publishing
Newsletter publishing is a powerful way to stay connected to visitors to your website and help generate repeat traffic to your online business. By creating fresh content and strong readership, your newsletter will be forwarded to others leading to a growing subscriber list. Strong design and subscriber interaction, a newsletter will generate regular traffic that over time will build your credibility and name recognition ~ Branding.
Business Blog
Blogging for online business is quickly becoming one of the best web site traffic generators you can find that doesn’t have to cost you anything. You invest your time learning how blogging works for business then you set up your blog and start using the information you have learned to generate targeted traffic to your website. The most popular free online blogger is Blogger.com which although is owned by Google does not have any extra perks for search engine traffic generation and the initial traffic you draw is to someone else’s site ~ Blogger.
If you have your own website that you have control of your c-panel then check to see if you have Fantastico which allows you to set up your own blog. If you set up your new blog within your own website then your blog is essentially free unless you need to upgrade your hosting to accommodate the increase in bandwidth used with higher traffic but that is a good thing!
A blog with strong titles, quality content and strategic pinging plus rss feeds will be your key to fast search engine indexing, traffic to your blog that can funnel traffic directly to your business website.
Article Writing
Writing articles with a strong resource box is your best free web site traffic generator. Due to its viral nature on the internet, articles that are published on websites and in newsletters of other ezine publishers will bring your website traffic. With each new article and publishing, your articles will reach more people building both traffic and branding You as an expert. With each article you write, your first stop is EzineArticles which is a high traffic article database used by webmasters and newsletter publishers to find fresh content. EzineArticles (http://www.ezinearticles.com) also publishes your articles in a search engine friendly format that lets internet surfers find the information they are seeking.
Every business website owner should take these keys to web site traffic seriously. The energy put into learning SEO, newsletter publishing, business blogging and article writing has a high return on investment.
Creating fresh dynamic articles in your area of interest and expertise will help you build up your website, fill your newsletter and draw traffic to your business blog. Submitting your articles to other webmasters and ezine publishers will further build your reputation beyond your own website.
Learning how to write and publish your articles on your website and your blog in a search engine friendly format means that you have covered all the bases.
Free web site traffic is initially very labor intensive but the investment of yourself in these four areas will bring you the success online you are striving to achieve.
Tammy Ames is the owner of WAHM Connections http://www.wahmconnections.com - Building your home internet business resource site with a weekly online newsletter Work at Home Connections Ezine http://www.wahmconnections.com/current.htm