Open Journalism For All - News, Documentaries And Information Services

The sensible old Chinese sentiment has a key gist; the tale illustrated the fact that we all acknowledge an occasion much more when it is viewed. By the way of video production or videography it is achievable to record a sequence of occasions.

Nowadays in countless organisations presentations, video footage is regularly used. By using video production it is achievable to deliver the necessary message to various different potential customers to help tempt them. Online Video production at this moment is utilised for countless different reasons; however, more than a few online promotional videos and brand related presentations are usually developed in order to attain specific company targets. If you are searching for corporate video production companies in London then talk to Vidify.

Audio video productions are currently in style and as a consequence are used in nearly any kind of industry activity. Video agencies at the outset typically interact with a particular client or a company that looks to produce an online promotional video a presentation or an assortment of video clips. The entire occupation of video production is commonly carried out by a number of freelancers; yet there are one or two creative agencies around at the moment.

Participation of music composers, cameraman and script writers can also be very common when creating audio video presentations. What’s more, advertising agencies and public relations firms have only recently become involved with video publishing and distribution.

It’s quite apparent that Americans are living longer— and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. And since they control 77% of all financial assets, your mature market share may make or break your business profits.

Every 7 seconds someone in America turns 50. Are you doing your personal as well as professional best to make them your loyal customers, build trust, and receive referrals from satisfied customers? Here are some ways to increase your success and sales with this very diverse group.

In every respect, the 50-plus market is the wealthiest population with major discretionary money to spend on everything from luxury cars, travel, homes, healthcare, gifts, entertainment, grandchildren, etc.

They defy any one “lumped together” label—rather they are unique individuals reflecting their own life stages, lifestyles, physical abilities, household configurations, attitudes and personalities. Cater to each client the way you believe they would like you to behave.

In advertising and publicity, use 12-point type, without serifs, to make reading easier. Use plenty of white space around copy so your message stands out.

Older people are extremely interested in what your product or service does and why you are better than your competitors. They also have the time to read brochures, newsletters, and now the internet to keep abreast of all the facts to make informed decisions.

25 million adults over 50 are regular internet users, with the fastest growing segment 65 and up. 78% of them have made online purchases.

Check the physical layout of your office for safety and comfort. Are the floors even, the door handles easy to open, and aisles wide enough to accommodate walkers or wheelchairs, plus comfortable seating for customers and their families? Make sure that background music is low enough so that it doesn’t interfere for people with hearing disabilities. When facing a client, make sure they are not looking directly into sun glare.

In advertising photographs, display individuals as 10 to 15 years younger than they actually are. That is the way we see ourselves, and you will discourage sales if you portray people as frail and sedentary. Remember, there are many 80- year- olds still on the tennis and golf courses, taking educational classes, and trying new hobbies.

Take the time to get to know your older potential clients. Speak directly to them, answer their questions until you are both satisfied everything is understood. And never, ever talk down to them—their wisdom is priceless. Patience is a virtue, but the results and referrals coming from each one of your satisfied clients will certainly be worth it!

As a mature marketer helping many companies since 1992, I invite you to e-mail me for future mature marketing newsletters. Please place the word “newsletter” in the subject line. Check out our online magazine at www.MatureResources.org , where we have relevant consumer information for boomers, seniors and long distance caregivers. There is also a Professional Resource Directory forbusinesses to promote themselves and their services. E-mail s.cutler@MatureResources.net or phone 561-375-8603 or toll-free at 1-800-540-0046.

Sharon Sultan Cutler was one of the first mature marketingprofessionals inNew York. She was responsible for creating a mature marketing company, special events, 50-Plus Expos, and a senior help hotline.

Now that the internet is surfed by over 25 million Americans 50-plus, she created www.MatureResources.org, a monthly ezine for boomers and seniors and business advertising for companies on a local, regional or national basis.

One of my associates sent me a promotional email she’d received. “I know this marketing communication doesn’t work,” she told me, “but why doesn’t this make me want to buy?” I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat. I could feel all the good intentions behind it, but the words just lay on the page like tired puppies. Worn out. No zip. No life.

As solo business owners, we are often at a loss to understand why our words aren’t getting a better response. Although an offer can fail for many reasons, I always recommend you look first to your marketing communication.

Why? Because if your message doesn’t connect, you won’t get much payoff from more exposure. Once your words really speak to people, you’ll get more bang for your buck from more marketing activity or better alignment.

Here then, are the top 5 reasons your marketing communication may fail to strike a chord.

1. No Clear Focus for What You are Offering.

When we aren’t clear on the ultimate outcome that we are delivering, we sometimes try boosting our appeal by offering to deliver everything under the sun. In this case? The retreat offered: renewal, creativity, connection, peace, appreciation of life, awareness, balance, and self-discovery

Phew! It’s so many different ideas my poor brain can’t wrap around it all. There’s no central theme or image I can use to fix in my mind what she’s offering. Instead of thinking “wow! I’d get a lot from this experience,” I walk away thinking, “I am confused, and I wonder if the retreat leader is too.”

2. No Verbal Markers that Say “I am talking to you!”

When we try to be a fit for everybody, we end up being a fit for nobody. Even when we think we believe in the law of attraction, our words often reflect our indecision or confusion about whom we want to reach. One sure sign that you aren’t clear? When there are no concrete “identifiers” in your copy. By identifiers, I mean phrases like “as a working mom,” “as a business owner,” “in the workplace,” “navigating the world of academia.” These concrete markers confirm for the audience that your marketing communication was written for them. It makes it personal.

3. No New Insight into Your Audience’s Struggle

It’s no longer enough to let your audience know that you feel their pain. You have to quickly demonstrate that you have valuable insight into that pain. That you’ve made some connection they haven’t about why they are stuck where they are. That gives them hope that what you are offering aren’t the same old tired solutions that they’ve heard of before.

In this marketing piece, I would have liked to have heard answers to questions like “What is it that leads us to be so disconnected from ourselves?” “Why is renewal needed now more than ever?” Even something as simple as “The harder we work, the more we need quiet, open space to recharge our batteries” would have made me go, “hmm, could that be true for me?”

4. No Visible Plan for Delivering on Your Promise

Once you’ve shown that you know your audience, and you have a juicy and specific outcome to offer them, the communication shifts. Your reader is no longer asking, “Am I interested?” She is asking, “Do I believe this person can deliver on what they are promising?”

Testimonials are one way to establish credibility, but what testimonials don’t do is create a picture for your audience of how you lead them step by step to the destination you’ve promised. When the way you deliver is a mystery, you’re asking people to take a big leap of faith. When you describe your logic, process, or philosophy in a limited number of steps, your audience can see how your steps or ingredients add up to the outcome you are promising.

For example, if the woman offering the retreat had listed the “five stages of renewal” or the “three ingredients of creative discovery,” her readers would have immediately believed more strongly that she could deliver.

5. No Fire in your Belly

To me, words are transparent. They reveal every nuance of who you are, how you see yourself in relationship to the world, and how you feel about your work. Since so many creative professionals say they hate marketing, it is a surprise that the communication they write comes across as strained and tense?

On a gut level, you readers will feel if you are writing from the place of consuming excitement about what you offer or from a place of caution and ambivalence. The more you let your words carry your passionate and full-hearted energy, the more your message will have an indefinable “something” that stirs the readers’ soul and sparks their interest in what you offer.

Copyright 2004-5. Isabel Parlett. All rights reserved.

Isabel Parlett is a cutting-edge communication expert who helps innovative professionals stay current with the changing language of business. Get her free e-mail mini-course “The Secret Language of the New Economy” at http://www.parlancetraining.com

Salehoo: Us Toy Wholesalers
Dora has very good reputation in the industry, supplying a list of retailed products. You can find wholesale price for more than 1 million products. It’s also recommended by eBay as eBay Certificated Service Provider. Dora will give you 6 days free trial period, which is good enough for you to find the low price products. Recommend to renew your service with it only after you find the appropriate wholesale price product. What does that mean for you? Absolutely nothing I mean how do you tell by verifying someone and making them accept payments through secure methods that they are not dodgy? And if and when you do get ripped off by these suppliers there will be no help or support from the list owners because they can’t do anything if a supplier runs off with your money and you can be rest assured that they certainly will not reimburse you a penny you paid to the supplier so what’s the point of paying for a list? I bet you know many people that view Ebay as a good place to make some residual income and where do you think they will try and locate stock from? That’s right the same premium list you are using to buy yours from and the next thing you know is that half of your category on Ebay is filled with sellers offering the same stuff you are trying to shift.

Retail entrepreneur use this platform to get connected to a host of reputable and legitimate suppliers A wholesale business can be a very lucrative enterprise. It has gained worldwide recognition due to its ease of use and reliability

Salehoo Wholesale Toys W2Fu:
And since retail customers want variety, the more variety a wholesale business has, the more it will be able to supply to retail accounts. One important aspect to remember is that the goal of a wholesale business is not to profit from single item sales, but to grow its business by building the business of its retail accounts. In other words, as flea market vendors, eBay sellers, and dollar stores grow their business, so will the business of the wholesaler expand. See www.ebay.com

They have over 75 categories of wholesale goods and if you can’t find what your looking for just ask them and they’ll find a wholesaler that sell the product your looking for and let you know. If you are buying products from a wholesale distributor they are making money from the products you are purchasing. See Salehoo Review.

The Internet Contains Billions of Website Pages - All Clamoring for Attention

With so many competing websites, it’s unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. Search engine results lost the “little guys” in back pages, where no one ever looked.

But Local Search is changing that in a dramatic way. Small stores and service businesses are gaining additional revenue from being found by locals who went to the Internet before deciding where to buy (70% of buyers, according to research by The Kelsey Group).

Google and Yahoo are pushing hard to make their Local Search results as relevant as possible. (MSN is playing a catch-up game.) They’re under pressure to work out the bugs, so this rapidly accelerating trend becomes more reliable.

The public wants to find information about products or services with the ease and speed they’ve come to expect from search engines. However, when people are ready to spend their money, they prefer to spend it close to home (where 80% of purchases are made). So the only suppliers they care about are those located nearby. A Google query for “plumber” that delivers 2.3 million pages does them no good at all.

Buyers are Driving the Popularity of Local Search

A person conducts a Local Search when they add a geographic term (like town, region, zip code) to their search engine query. The results (SERPS) only include businesses within that geographic area. For example, entering “Seattle + plumber” in Google only delivers a list of plumbing firms in Seattle. Those results are also displayed on a city map, so it’s easy to spot the most convenient ones.

Unfortunately, not all of the plumbers who ought to be included appear in the results. Those businesses that are left out miss out. It’s also a drawback for the searcher, when they can’t find the information they’re looking for. Unfortunately, too much of what they get isn’t relevant to them. The quality of results are sure to improve as more businesses climb aboard.

Relevance indicates how well the information a person expects to find matches what they actually get from their search. There’s still plenty of room for improvement. Even so, already Local Search queries make up almost 40% of all search queries.

The Stages of Business Local Search Savvy

You don’t want your enterprise left out of consideration when customers are making up their minds. Many more buyers rely on online information than on traditional methods, like newspapers and Yellow Pages anymore. Make Local Search an integral part of how you connect with customers, old and new.

1. Get listed in appropriate data bases so your business shows up in search results. Find out whether your operation is already listed in key places.

http://www.localsearchresources.com/getlisted.html

2. A simple site supports the rest of your marketing efforts (but you don’t need your own website to start with). Realize that it’s not for making online sales, but to assist your being found - by the search engines, as well as customers. Even a small website builds credibility, and encourages additional traffic to your place of business.

3. Modify your website (if you have one) to rank high with Local Search. Learn how at http://www.localsearchresources.com
Make your website useful, so it provides answers that your customers routinely ask about. Tell about your services, product brands and specifications, hours, payment methods, how to, etc.

4. Optimize your website for keywords and in-depth search terms. While a small business may show up in Local Search results, there’s a marked advantage to being in the front of the list. For example, in search results showing 30 rug cleaners, those closest to the top/front are more likely to be chosen.

5. Build your website into your store activities and business policies. Make it an extension of how you conduct special promotions, develop customer loyalty, and announce new products.

Cause a Ripple in Your Community “Pond”

Brick and mortar operations are often delighted to discover that the Internet is sending a steady stream of new customers, with little effort on their part. Capitalize on the convenient ways to connect to customers online.

It’s said that there are only three ways to boost business revenue.

1. Increase your number of customers

2. Sell more to customers each time they buy

3. Sell to them more frequently

Your Internet exposure can help you accomplish all three. It can also makes you a bigger fish in the pond where you live and conduct business. And that deserves your serious attention.

Copyright 2005 Off the Page

–Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450

Many printers, frustrated with minimal revenue gains, look to
mailing services to drive incremental profits. Adding mailing
services can offer synergy with existing printing services, with
minimal investment and a fast learning curve.

Are You Ready?

Recent surveys indicate 65 percent of everything printed is
eventually mailed. If your printing jobs follow this pattern,
you could be ready to incorporate mailing services into your
business.

Step one is to review your mailing-service plans with key
customers, whose buy-in is critical to your success. These
discussions will provide a better understanding of what it will
take to get the job done, which in turn can strongly influence
initial software and equipment priorities.

Likely components may include a workstation (minimally, a
powerful desktop PC equipped with USPS-approved presorting
software); an inkjet addressing machine; work tables for
staging; a strapper, tabber, postage meter and scale; plus a
conveyor, inserter, and assorted supplies. Naturally, you’ll
need additional floor space to accommodate this equipment; most
mailroom floor plans suggest a minimum requirement of 400 square
feet.

Investment Costs and ROI

Speed, volume, and mailing class all significantly influence
initial cost outlays. An occasional mailer handling postcards
with small runs, for instance can probably get started with
little more than $15,000 in startup expenses; larger-scale
operations may require a substantially greater initial
investment.

Don’t let the price tags scare you away: with an expected
average revenue of $.07 per piece mailed, a $15,000 investment
would take roughly 215,000 pieces of mail to break even. And
depending on the nature of your planned mailing services, you
could even repurpose existing equipment or buy refurbished
hardware resources until you’re on your feet.

As you shop for mailing solutions, you’ll notice the cliché “You
get what you pay for” applies far more to hardware purchases
than to software, where big performance can come in remarkably
cost-effective packages. How can you tell what software is right
for you? Start with basic USPS qualifications:

* CASS: Coding Accuracy Support System certification
confirming the use of up-to-date ZIP + 4, carrier route and
5-digit ZIP coding data is a must for any presorting software.
* PAVE: Presort Accuracy, Validation and Evaluation
certifications vary by sorts and mail classes. Is the software
PAVE-certified for the types of mail you expect to handle? *
Visit www.ribbs.usps.gov/files/vendors/paveflis.rtf for a list
of PAVE-certified software vendors.

The USPS: Intimidating, but Manageable

Don’t let postal rules frighten you away from potential new
revenues! Requirements set by the United States Postal Service
for mailings are undeniably complex, but resources are
everywhere that can help you stay compliant, productive and
profitable in your new venture.

First, trust your mailing software: those CASS and PAVE
certifications prove it’s been programmed to follow
ever-changing postal details. Also, many software developers
offer free technical assistance; some even train their support
staff in mailing details as well as the software itself. The
right provider will be happy to hold your hand until you are
comfortable with their product.

Instead of trying to achieve mailing “expert” status overnight,
pace yourself by becoming well versed in regulations that apply
directly to the mailing needs of your key customers. The USPS
posts the latest regulation changes in the Domestic Mail Manual
(find it at pe.usps.gov/text/dmm300/dmm300_landing.htm), and
plenty of other free publications are available to walk you
through essential postal rules.

Safety in Numbers: Professional Mailing Resources

Try to develop a working relationship with your local Post
Office not just meeting the local Postmaster, but getting
face-to-face with the personnel who receive and handle your
mailpieces. Many new-to-mail printers join their local Postal
Customer Councils, which offer forums to discuss general mailing
issues among postal representatives and mailers at all levels of
expertise.

Your most significant organizational “ally” might turn out to be
the Mailing & Fulfillment Service Association, the national
trade group that serves as the “voice” of mailers. (For details,
visit www.mfsanet.org.)

Choosing Mailing Software

What qualities should you look for in a software solution?
Consider these factors:

* “Easy to learn” is important, but no more than “easy to use.”
Wizard-guided steps may seem valuable as you’re getting started,
but once you understand how to use the software, they’ll
probably slow you down. * Don’t underestimate the importance of
seamless integration from entry-level products to more
full-featured versions. Nothing is worse than outgrowing your
existing software only to learn that suitable upgrades don’t
exist or require learning from scratch. * Nail down all
compatibility issues not just with the computer on which it
will run, but also with your existing print infrastructure. *
Make sure the software will handle your current needs, and is
not “dumbed down” in terms of speed or the number of records it
can handle. * How good is the Customer Support? Seek third-party
references from industry forums not just the cherry-picked
happy customers vendors may provide, but unrehearsed contacts
that can give you the unvarnished good and bad news. (Don’t
forget to include references from printer manufacturers). * Be
sure to consider all costs, not just startup figures. Find out
how long the initial data subscription lasts, and what’s
included in annual renewals. * If you already offer
variable-data printing services, good news: VDP is now hot in
mailing as well. Some software packages support, and even
enhance, this technology.

Marketing Mailing Services

Many printers stumble into mailing services; some subcontract
direct mail jobs, only eventually realizing the benefit of
bringing jobs in-house; still others buy, or merge with,
existing mail houses. Here are some strategies for building
mailing services into your business:

* Know Your Market. A thorough awareness of your current client
base will help you launch into mailing while anticipating future
customer needs. Try to determine how much of what you currently
print is mailed after leaving your shop. Next, learn about your
customers’ presort needs, and position yourself as a logical
candidate to handle that work. Finally, see if they have
database demands such as list hygiene or de-duping, and make a
case for why you should handle that data-manipulation work. The
one who controls the database, controls the customer but that
control won’t be handed over lightly. * Make it Personal. Review
your plans with your top mailing prospects. Key benefits may get
you the business: billing yourself as a one-stop shop offering
faster results, and predicting time and cost savings for
centralized printing and mailing. * Heed the Competition. Keep
service offerings in line with your market by learning who
you’re up against, what they offer, and what they charge. *
Spread the Word. Exploit all points of customer communications
from traditional advertising to promotional copy on your
packaging and bills, and from revamping your Web site to
including an “Ask me about mailing services” message to your
phone system’s on-hold recording. * Join the Club(s). Seek out
and become a member of industry-specific organizations. People
buy from people, and networking is an important element of
new-venture success.

What’s In It For You?

Once you’ve answered the questions and checked off the “to-do”
points described above, you’ll find mailing to be a rewarding
addition to your printing-services business. It’s hard to
imagine a better way of exposing such a sizable chunk of your
existing business to incremental revenues. What’s more,
printer-mailers often claim that incorporating mailing services
even helps build their printing business. Customers enjoy the
convenience and economy of a “one-stop” print-and-mail house
and they’ll have you to thank.

Good luck, and good mailing.

****************************************************

****
7 Tips for Building a Successful Downline
By Tricia A. Gibson
****************************************************

****

Have you ever joined a program that seems to be
working for everyone else but you?

Is your drop-out rate just as fast as your sign-up
rate?

Do you wonder why is it that you are not doing as

well
as the others? Well Your problem stems from one of

two
things or a combination of both.

1. You do not have the backbone support of your
upline.
2. You do not provide a backbone support for YOUR
downline.

Affiliate Marketing is not about who can get the

most
persons in their downline - it is who can get the

most
productive, goal-oriented persons in their downline.

Having been through the rigours of starting an
internet home business myself, I came to realise

that
I was not being properly motivated. I had to do my
own research and experiments to get to where I am
today.

Yes, I did get messages from my upline, but those

were
the generic messages set by the system. These

people
had no creativity. Do you really think they were
interested in making money??

I certainly don’t. But I am also guilty of this.
That’s what I did when I started my first couple
programs. Needless to say, I failed!
That’s why I am qualified today to tell you what

will
work when you are starting a home business in which

a
downline is required.

Here are some tips to help you keep and expand your
downline.

1. Send a personal welcome to each of your downline
members.
Let them know where to find training tools and make
yourself available to help them get started on the
right path.

2. Make sure each individual understands the

program
that they’ve signed up for. You can’t effectively
sell what you don’t know about.
Explain what they are uncertain about.

3. Remember that you are dealing with humans - you
each have the same goals - to make money. Show them
the benefits of being a part of your team. Give

them
your contact email address - let them know their
sponsor is a real person - like them.

4. Teach them to duplicate what you’ve done. The

big
ssh ssh secret in affiliate marketing and downline
building is not how many people you can recruit - it
is how well you can motivate your team to duplicate
your efforts.
Bottom line - you will never be successful if your
team isn’t.

5. Make them feel wanted. Let them know your
recruitment “secrets”.
Create a chain effect by having them pass that
information onto their downline. Keep them

motivated
by sharing info on e-books, resources or tips that
you’ve found to be successful. Ask for their ideas
for making the team stronger. If you have a website,
provide a discussion board so your downline can meet
and share tips, even brain-storm.

6. Remember - everyone is not the same. You may

have
a member in your team who may not be as successful

in
recruiting and training as the others. Do not let
them fail!. Even if it means doing it for them.

Your
hard work will be reflected in your commission
check(s). That particular member might be going
throught a rough time at the moment. I’m not

telling
you to enquire, but chances are they will pick
themselves up and be more motivated to continue if
they are aware that the “team” [to coin a phrase] “

has
their back”.

7. If you are not good at following up or

contacting
persons, there are many systems on the market that
will do this for you.
Each individual is different - you may not be very
adept at public speaking or keeping in contact with
your downlines. If you are such a person, try to

find
a system that can easily automate these tasks for

you.
That is - if your primary program does not offer

such
a system.

To sum this article up. Always, ALWAYS - treat your
downline members as your business partners. That’s
what they really are. For your partnership to be
successful, you need to build a personal

relationship
with them. Let them know you can be contacted for
advice on any aspect of the business.You are only as
good as your team.
Your success is dependent on the teams’ effort.

Handle
your downline with care!

About the Author

Tricia Gibson is an Affiliate Marketer with over 5 years experience. She is the Editor of Tagteambiz Ezine which tells the secrets of how to recruit and build successful downlines, choosing the right home business, Get FREE advice, ebooks, articles etc.

Never underestimate the power that comes from following your passion. It never ceases to amaze me what can happen when we put action to work for us and go after the things that we hold a true desire for. I’m not sure if you are familiar with the story of William Hung (www.williamhung.net) or not.

William was a contestant on the reality TV show, American Idol. Incidentally, I should tell you I don’t generally watch the show. I just don’t particularly enjoy how at times the host breaks folks down in a sometimes-embarrassing way. In my humble opinion a person’s dream deserves more then simply trying to crush them in a mean spirited way. Please don’t email me giving me a hard time about this :-). I’m not saying at all that it’s not a show worth watching. I’m just expressing my own personal opinion. With that said back to William’s story…

So keeping in mind that I didn’t originally see the show, a funny thing started happening… I began hearing talk of this one contestant who after being told he couldn’t sing, nor dance, replied, “I have tried my best, and I have no regrets.” Whoa! Now if that isn’t inspiring, I don’t know what is.

Interestingly enough, William’s story doesn’t end there. Not by a long shot - since appearing on the show he has become quite well known both online and off, singing and doing appearances. He’s got a website, and I’ve heard he’s even signed a deal to offer a CD of his own.

No one knows for sure where William’s story will end, but one thing is clear, even if he doesn’t make it big in his particular dream of being a singer, I’ll bet you dollars to donuts that we are going to see him achieving big in the future. William, congrats to you for having the courage to set out and pursue your dreams. In doing so you’ve shown us that our dreams are worth taking a chance on… Yours in success, Josh Hinds

ABOUT THE AUTHOR

Written by Josh Hinds of http://www.GetMotivation.com
Sign up for my ezine at http://www.GetMotivation.com/ezines.html
Josh is also the co-founder of http://www.AudioMotivation.com - which includes an abundance of self-improvement resources as well as exclusive audio interviews with leading experts in the areas of motivation and personal development.

While running an online organization, direct association with the customers is not possible and so newsletters have emerged as the channel through which the interaction is done. Newsletters for many websites help build bonds with their respective subscriber base. And it is indeed interesting to note how efficiently that serves to communicate and enlighten about the website’s product. Many newsletter programs like that of 123Greetings.com, about.com, imediaconnection.com are circulated with a similar objective. The driving force is the need to impart some information in the best possible way. So the newsletters function as a marketing tool in parallel; but primarily they are the personification of the website, with a voice and a heart.

Newsletters have a big dream to fulfill. Functioning as a marketing tool, mainly communicating with the users, newsletters may be promotional or relationship-based. Company offers and services are promoted in promotional newsletters and most newsletters fall in this category. However in relationship-based newsletters, the focus is mainly on establishing a one to one relationship with the customer, understanding their need in subscribing to that and thereby planning the content. The promotional factor is almost non-existent or negligible here in this case. While some like the 123Greetings.com newsletters fall somewhere in between and are keener on building bonds, imediaconnection.com and others seem to be quite thoughtfully consummate in arousing the desired interest of the users to the site.

Most of these newsletters are purposely kept free and aim at establishing a relationship with the subscribers, which further culminates into a long-lasting trust between that particular website and its subscribers. But building bonds is not easy. Removing only a price tag or a membership fee would only make for 20% of the task. The rest is, of course, to be taken care of by content and the way it’s presented. Too much cluttered newsletters with complicated lay-out and distracting advertisements would score low by all odds, no matter how brilliantly gripping the content is. And a nicely laid-out newsletter with wrong spellings, grammar or unattractive language bears just the same risk of landing in the ‘trash’ folder. So if it is to build bonds and keep it going, a newsletter must keep its promisesboth in terms of copy and layout. The simpler it is, the better. Only then the product reaches the consumer and the need’s addressed.

Brad Cooper.

Marketing Division, Newsletters.

123Greetings.com, Inc.

http://www.123greetings.com/newsletter/

What’s in your name?

I’m not trying to be funny here, this basic question holds the key to you making much more money with your resale rights business than you probably realized.

May I ask again then: “what’s in your name”?

If you look at it, the main difference between your name and everyone’s else is well, it’s different…

And here’s the vital key to pulling massive profits from resale rights you can take advantage of instantly:

..Just be different!

The resale rights business is very lucrative but extremely competitive, without doing something different from the thousands of other resellers out there, your chance of success will be unjustly limited.

Being different makes you stand out from among the rest, and give customers a good reason to buy from you, instead of the same ‘me-too’ crowd.

Here are three powerful ways to achieve the differentiation you need:

(1) Creating a new image

You’d NOT want to use the plug-in websites, salesletters and graphics that come packaged with many resale rights products.

Everyone’s using them that’s why.

The first and fastest way to become unique is to get new graphics for the product. Next you may even want to rewrite the sales letter if the original doesn’t convert well.

Even a simple thing as changing the web background colour can bring increased results…

I did just that with “Net Gurus Secrets Revealed” and response literally skyrocketed

=> http://TurnkeyMoney.com/netgurus

What you’d want to do basically is:

Breathe NEW LIFE into both your new AND old resale products by simply changing their looks!

(2) Creating a new package

Another proven tactic is to create a brand new resale package, and this is entirely within your control and creatively.

Surefire methods to do this include packaging new bonuses, creating themed packages and combining audio and video tutorials…

There’re many combinations of how to do this, and again it’s up to your own creativity to come up with new ideas.

(3) Re-creating a ‘new’ strategy

Here’s something you ought to think about…

Many resellers simply forget the fundamental truth that everything comes down to good old marketing, yes even resale rights.

Apply all the marketing strategies you know to resale rights and I guarantee you making much more profits.

For example how many people bother to promote their resale rights products through articles?

Not many I can tell you.

Applying time-tested marketing tactics to your resale rights business can mean increased profits easily, so don’t ever limit yourself.

Now this is JUST ONE technique you’ve learned here today, check out http://www.ResaleRightsSecrets.com for more powerful ways to instantly profit from simple resale rights products you never thought existed!

Copyright 2004 Ewen Chia

About The Author

Ewen is the editor of “Web Marketing Exposed” which reveals specific techniques you can use to get more traffic, subscribers and sales to your websites quickly and easily!

Ewen Chia has released the official resale rights marketing blueprint revealing the hidden secrets to amassing a fortune from resale rights…in as little as 72 hours! He’ll even hand you $9,700 worth of resale rights products to kickstart your own resale rights empire. Find full details at : http://www.ResaleRightsSecrets.com